Your customers trust creators more than ads.

With ShopMy, you partner with these tastemakers, curators and influencers to showcase your product across Instagram, Substack, Tik Tok and more, and watch their genuine recommendations convert to real sales. This is called performance affiliate marketing.

But just like with any platform, those sales take work. Your brand needs a strategy and plan to perform on ShopMy. Finding the right tastemakers, getting them excited about your brand, and working with enough of them to drive maximum ROI is the real puzzle. This is where we come in.

ShopMy brands can see a "$25,000 increase in monthly sales through the platform and achieve a 12X ROI.” That’s no joke. But it’s ROI you have to work for.

GET STARTED

~3X ROI

On Affiliate UGC

$6K to $36K

One client’s affiliate sales jump in just 30 days

Join Our Next Workshop!

The ShopMy Playbook: How Modern Brands Turn Creators Into Revenue.

Get on the waitlist for our next live session.

Join The Waitlist

Train to Win.

Cashmere Street Studios supports brands of all shapes and sizes—from scrappy small businesses to venture-backed companies. Founded by Ali Kriegsman, an exited retail technology founder with deep affiliate and e-commerce marketing expertise, we’ll work together to get you onto ShopMy (if you’re not using it yet!) or scale your ShopMy ROI so you maximize your monthly platform subscription. We work with beauty, skincare, lifestyle, home and apparel brands at all pricepoints.

ABOUT US →

ShopMy is a DTC Growth Engine.
Let’s Build It.

Meet Our Flywheel

We take a hyper-structured, CRM-style approach to tastemaker outreach.

Meet Our Funnel

Certain tastemakers excel in certain parts of the funnel. We build our plan accordingly.

For Brands already
on ShopMy

The ShopMy subscription is an investment. You need to make it worth it. To do this, we start with an audit of your current performance, resources, gifting budget, and goals. Then, we build a customized plan to make your program more effective, whether that means better leveraging platform tools, adjusting your gifting strategy, or improving creator follow-up. No two plans are the same.

Maximize Your Platform ROI.

Build My Plan

32K

Digital Tastemakers Engaged

62-75%

Gifting Acceptance
Rate

Vetted

ShopMy Experts,
Trained by Internal Team

For Brands looking
to join ShopMy

Get qualified in 4-6 weeks.

Learn how to spot and source the right digital tastemakers for your brand. All of them will be ShopMy creators. Improve your outbound email copy, your brand positioning, and your gifting strategy along the way. This work is ShopMy-specific, but the learnings are widely applicable for any consumer brand.
Use the templates, tips, and systems I share to start your manual outreach. Gift product and use our CTA’s to make sure you’re included in ShopMy affiliate links and collections. Within 1-2 months, hit the necessary number of mentions to qualify for the platform.
Once you’re qualified, we reconnect on how to use ShopMy now that you’re approved so you can start seeing ROI sooner rather than later. Congrats! You did it! Well - we did it together :)

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"The future of dtc marketing includes ShopMy, 1000%. This channel creates a shortcut of communication to your dream influencer partners. The brands who are going to win using ShopMy are the brands working with Ali. She has a unique expertise in how to optimize this platform so it’s scalable & most importantly - data-driven. Ali also has a cunning approach to creating momentum and interest in your brand success when speaking to creators. I believe she is an essential part of ShopMy onboarding & seeing outcomes, and that was proven with Kitty and Vibe."

Cameron Armstrong
Founder & CEO, Kitty and Vibe
"Ali was instrumental in leading our affiliate marketing efforts. She didn’t just execute, she brought big-picture thinking, strong strategy, and creative energy that helped shape the program across multiple channels. From concept to execution, Ali has the vision to make something feel culturally relevant and the drive to make it perform. I’d trust her to lead a full campaign end to end."

Mei Kwok
Co-founder, Dune Suncare
“As a CPG founder with a community & content first strategy, I was eager to get on affiliate platforms, like ShopMy, to offer incentives to our early supporters and aligned creators and influencers. Ali connected me with the ShopMy team to get us setup on the Commissionable Partner Program and walked us through how to join Awin/ShareAsale. Once we were up and running, she took us step by step through how to work with ShopMy creators manually before joining the full platform. We are now working together on her full playbook to maximize the Commissionable Partner Program to significantly grow my business.”

Lauren Taylor
Founder & CEO, Alter:Bio
"Working with Ali and her team was a total game changer. I came in completely overwhelmed by the ShopMy Commissionable Partner Program, and she not only clarified everything — she built the structure with me from the ground up. She helped me launch the program in record time, created the outreach templates we still use, and guided me step-by-step to get qualified within a month. She took something intimidating and made it simple, strategic, and actually exciting. If you’re navigating ShopMy or building a scalable influencer program, Ali is who you want in your corner."

Loren Lewin
Founder & CEO, Companion Candles
“Your guidance in figuring out ShopMy has been SO helpful.”

Juliette Dallas-Feeney, Brand Marketer.

FAQs

Consider it the bridge between brands and the new generation of digital tastemakers. It’s a platform where influencers, editors, and experts curate shoppable storefronts and share affiliate links that drive real sales—not vanity impressions.
Think: an NYC foodie who knows what cookware to stock in the kitchen and shares all the best bets on her Substack with 10K subscribers. A professional dancer who knows what leggings hold up during a strenuous workout and links them to her story between rehearsals.
For brands, it’s a powerful tool to seed product, track performance, and build authentic creator partnerships that convert. ShopMy offers robust analytics and a built-in network of credible voices across categories.
No. They will first ask you to join as a “Commissionable Partner” and hit certain milestones in that program. AKA: ShopMy requires a number of “organic mentions” with their digital tastemakers before they let you adopt their full suite of tools (read: superpowers). This is where Cashmere Street Studios comes in.