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The ShopMy Playbook: How Modern Brands Turn Creators Into Revenue
A tactical, 90-minute performance affiliate workshop for brand founders, marketers and e-commerce operators on how to set up gifting at scale, recruit aligned tastemakers, structure commissions, and drive sales with ShopMy.
--> We will meet LIVE on April 30 + May 1 from 5-6:30PM ET. You can come to either session!Quickly- what is “performance affiliate?” Performance affiliate refers to influencer gifting, and influencer partnerships, where brands pay partners (influencers, Substackers, Tik Tokers, creators) based on the measurable sales they drive. The influencer is incentivized to share and link products with their audience, because when they generate sales for these products, they get rewarded.
Who this is for:Brand founders, marketers and e-commerce operators who are confused about “performance affiliate marketing” and want a crash course on the operating system that powers it. Brands like Khaite and Prada, Crown Affair and SET Active all use ShopMy to both source affiliate partners (creators, influencers, tastemakers) and scale gifting programs that convert.
Folks who have done creator outreach or gifting in the past and want to learn how the landscape is changing. ShopMy and performance affiliate isn’t just for “big” or funded brands. We’ll explore how ShopMy, and other affiliate tools, work to lower the barrier of entry for smaller, newer or self-funded brands who don’t have crazy budget but know influencer partnerships matter.
Marketers who want to expand their toolkit. Right now, companies are hiring performance affiliate marketers who have used or understand ShopMy. I’ve been on calls with these brands. Instead of hiring me, they bring this role onto the marketing team full-time. The ShopMy team explicitly says that the most successful brands using the tool have dedicated resources invested in performance affiliate.
Current performance affiliate marketers, whether part-time or full-time, who want to gut-check their strategies or build community!
What you’ll learn:While I can’t give a live ShopMy demo, as this would reveal client data, we will do a screen-shot based walk-through of ShopMy so you understand how the software works, and the data it reveals.
How to do a “manual gifting program” if you’re not paying for ShopMy’s bulk gifting tools, but still want to offer affiliate commissions.
How to discover brand-aligned creators, how to partner on gifting, and how to increase gifting acceptance rates.
How ShopMy/performance affiliate is both a funnel and a flywheel. It is an ongoing process of outreach, nurturing, relationship building and program refinement based on data.
How to ensure creator relationships convert from one-and-done to longterm.
How to use ShopMy’s financial incentives and tools to motivate creator posts and mentions.
How ShopMy is both a marketplace and a SaaS (software-as-a-service) tool. They charge brands a monthly fee for usage and take commission on affiliate sales. This informs how brands calculate ROI on/with ShopMy.
The future of influencer gifting and performance affiliate, based on my two years inside the tool + real interviews with creators doing $1M, $30K and $5K in monthly sales.
So much more…
A tactical, 90-minute performance affiliate workshop for brand founders, marketers and e-commerce operators on how to set up gifting at scale, recruit aligned tastemakers, structure commissions, and drive sales with ShopMy.
--> We will meet LIVE on April 30 + May 1 from 5-6:30PM ET. You can come to either session!Quickly- what is “performance affiliate?” Performance affiliate refers to influencer gifting, and influencer partnerships, where brands pay partners (influencers, Substackers, Tik Tokers, creators) based on the measurable sales they drive. The influencer is incentivized to share and link products with their audience, because when they generate sales for these products, they get rewarded.
Who this is for:Brand founders, marketers and e-commerce operators who are confused about “performance affiliate marketing” and want a crash course on the operating system that powers it. Brands like Khaite and Prada, Crown Affair and SET Active all use ShopMy to both source affiliate partners (creators, influencers, tastemakers) and scale gifting programs that convert.
Folks who have done creator outreach or gifting in the past and want to learn how the landscape is changing. ShopMy and performance affiliate isn’t just for “big” or funded brands. We’ll explore how ShopMy, and other affiliate tools, work to lower the barrier of entry for smaller, newer or self-funded brands who don’t have crazy budget but know influencer partnerships matter.
Marketers who want to expand their toolkit. Right now, companies are hiring performance affiliate marketers who have used or understand ShopMy. I’ve been on calls with these brands. Instead of hiring me, they bring this role onto the marketing team full-time. The ShopMy team explicitly says that the most successful brands using the tool have dedicated resources invested in performance affiliate.
Current performance affiliate marketers, whether part-time or full-time, who want to gut-check their strategies or build community!
What you’ll learn:While I can’t give a live ShopMy demo, as this would reveal client data, we will do a screen-shot based walk-through of ShopMy so you understand how the software works, and the data it reveals.
How to do a “manual gifting program” if you’re not paying for ShopMy’s bulk gifting tools, but still want to offer affiliate commissions.
How to discover brand-aligned creators, how to partner on gifting, and how to increase gifting acceptance rates.
How ShopMy/performance affiliate is both a funnel and a flywheel. It is an ongoing process of outreach, nurturing, relationship building and program refinement based on data.
How to ensure creator relationships convert from one-and-done to longterm.
How to use ShopMy’s financial incentives and tools to motivate creator posts and mentions.
How ShopMy is both a marketplace and a SaaS (software-as-a-service) tool. They charge brands a monthly fee for usage and take commission on affiliate sales. This informs how brands calculate ROI on/with ShopMy.
The future of influencer gifting and performance affiliate, based on my two years inside the tool + real interviews with creators doing $1M, $30K and $5K in monthly sales.
So much more…