How to Use ShopMy
What is ShopMy and Why is it So Powerful?
In a world where trust is currency, ShopMy lets your brand show up in the most personal and influential way possible—through the people your audience already loves.
Consider it the bridge between brands and the new generation of digital tastemakers. It’s a platform where influencers, editors, and experts curate shoppable storefronts and share affiliate links that drive real sales—not vanity impressions. Think: an NYC foodie who knows what cookware to stock in the kitchen and shares all the best bets on her Substack with 10K subscribers. A professional dancer who knows what leggings hold up during a strenuous workout and links them to her story between rehearsals.
For brands like yours, it’s a powerful tool to seed product, track performance, and build authentic creator partnerships that actually convert. ShopMy offers the robust analytics marketers have been praying for (I’m one of them!), and a built-in network of credible voices eager to try and share new products across a wide range of categories.
So, can I just join?
No. They will first ask you to join as a “Commissionable Partner” and hit certain milestones in that program. AKA: ShopMy requires a number of “organic mentions” with their digital tastemakers before they let you adopt their full suite of tools (read: superpowers). This is where Cashmere Street Studios comes in.
Former Head of Affiliate Marketing, CMO & exited e-commerce founder
11,000 digital tastemakers engaged
98% client
retention rate
ShopMy expert trained by internal team
How do you help me get on ShopMy?
Working together, you’ll learn:
Everything you need to know about the Commissionable Partner Program and how it works.
How platforms like Awin/Shareasale, Impact and Shopify can support your efforts. Please be aware: if you are not already using Awin/ShareAsale, you may need to spend a one-time fee of $650 to join Awin in order to be on the path to using ShopMy.
How to do creator outreach and creator gifting right. This proven creator outreach playbook gets you the requisite organic “mentions” on ShopMy, and makes you eligible for the full platform.
Over the last two years, this playbook has also helped venture-backed consumer brands generate millions in social impressions, bank hundreds of UGC videos and 2-3X DTC revenue. You’ll get tips on how to use your tastemaker outreach for more than just getting on ShopMy.
The email sequences, subject lines and calls to action that convert unknown creators into partners and super-fans.
How to use low-cost inbox plugins to massively scale your creator outreach, but keep every email hyper-personalized and thoughtful.
How to seamlessly track your creator outreach so you never drop the ball on your inbox.
How to find affordable, effective, part-time freelancers to assist you with creator scouting and outreach, if that’s something you need support with.
How to manage, optimize and track the work of those freelancers, if that’s something you need support with.
Remember: once this big manual creator outreach push is done (it typically takes a month or two to run the playbook and get the necessary ShopMy mentions to qualify for the platform!), you’ll then qualify for ShopMy and move all your outreach onto their platform!
❊ OUR METHOD ❊
We work together through the Commissionable Partner Program
Learn how to spot and source the right digital tastemakers for your brand. All of them will be ShopMy creators. Improve your outbound email copy, your brand positioning, and your gifting strategy along the way. This work is ShopMy-specific, but the learnings are widely applicable for any consumer brand.
01Start manual outreach to ShopMy tastemakers
Use the templates, tips, and systems I share to start your manual outreach. Gift product and use our CTA’s to make sure you’re included in ShopMy affiliate links and collections. Within 1-2 months, hit the necessary number of mentions to qualify for the platform.
02Qualify for ShopMy + come back to learn the platform
Once you’re qualified, we can reconnect on how to use ShopMy now that you’re approved so you can start seeing ROI sooner rather than later!. Congrats! You did it! Well - we did it together :)
03Ali Kriegsman, founder of Cashmere Street Studios
I started my first business, a retail technology company called Bulletin, at age 24. The company pioneered a new way for premium brands and retail buyers to meet and transact, and it sold for 10 million dollars to Emerald [NYSE:EEX], the biggest B2B events company in the United States.
I have been consulting for other businesses ever since. I guided my first client toward a profitable exit, and have also helped my founders raise a collective 20 million dollars in venture financing thanks to my work as a fractional CMO / and growth & brand strategist for-hire.
The company I sold, Bulletin, is a two-sided, e-commerce marketplace just like ShopMy. Having overseen positioning, product marketing and product development for Bulletin, I was intrigued by ShopMy when they launched. But after running a client’s ShopMy program and seeing their DTC revenue nearly double in three months, I grew obsessed.
Since then, I’ve been lucky enough to get multiple clients onto the platform, then build and run their programs from the ground up.
Training,
tailored to you
Cashmere Street Studios supports brands of all shapes and sizes, from scrappy small businesses to venture-backed companies. We’ll work together to build a consulting structure that fits your budget, no matter your stage.
Word on the street…
Ali was instrumental in leading our affiliate marketing efforts. She didn’t just execute, she brought big-picture thinking, strong strategy, and creative energy that helped shape the program across multiple channels. From concept to execution, Ali has the vision to make something feel culturally relevant and the drive to make it perform. I’d trust her to lead a full campaign end to end.
Mei
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
Larissa O.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
Dallas M.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
Lana V.
Free 15 minute
consultation
Book a free consultation— a chance to chat through your goals and get a feel for whether the Cashmere Street Studio approach is right for you.