It’s 2025. Your customers trust creators more than ads.
With ShopMy, you partner with these tastemakers, curators and influencers to showcase your product across Instagram, Substack, Tik Tok and more, and watch their genuine recommendations convert to real sales. This is called performance affiliate marketing.
But just like with any platform, those sales take work. Your brand needs a strategy and plan to perform on ShopMy. Finding the right tastemakers, getting them excited about your brand, and working with enough of them to drive maximum ROI is the real puzzle. This is where we come in.
ShopMy brands can see a "$25,000 increase in monthly sales through the platform and achieve a 12X ROI.” That’s no joke. But it’s ROI you have to work for.
Train to Win.
Train to Win.
Cashmere Street Studios supports brands of all shapes and sizes—from scrappy small businesses to venture-backed companies. Founded by Ali Kriegsman, an exited retail technology founder with deep affiliate and e-commerce marketing expertise, we’ll work together to get you onto ShopMy (if you’re not using it yet!) or scale your ShopMy ROI so you maximize your monthly platform subscription.
ShopMy is a DTC Growth Engine.
Let’s Build It.
Meet Our Flywheel
We take a hyper-structured, CRM-style approach to tastemaker outreach.
Meet Our Funnel
Certain tastemakers excel in certain parts of the funnel. We build our plan accordingly.
For Brands already
on ShopMy
The ShopMy subscription is an investment. You need to make it worth it. To do this, we start with an audit of your current performance, resources, gifting budget, and goals. Then, we build a customized plan to make your program more effective, whether that means better leveraging platform tools, adjusting your gifting strategy, or improving creator follow-up. No two plans are the same.
Maximize Your Platform ROI.
11K
Digital Tastemakers Engaged
60-75%
Gifting Acceptance
Rate
Vetted
ShopMy Experts,
Trained by Internal Team
For Brands looking
to join ShopMy
Get qualified in 4-6 weeks.
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Learn how to spot and source the right digital tastemakers for your brand. All of them will be ShopMy creators. Improve your outbound email copy, your brand positioning, and your gifting strategy along the way. This work is ShopMy-specific, but the learnings are widely applicable for any consumer brand.
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Use the templates, tips, and systems I share to start your manual outreach. Gift product and use our CTA’s to make sure you’re included in ShopMy affiliate links and collections. Within 1-2 months, hit the necessary number of mentions to qualify for the platform.
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Once you’re qualified, we reconnect on how to use ShopMy now that you’re approved so you can start seeing ROI sooner rather than later. Congrats! You did it! Well - we did it together :)
FAQs
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Consider it the bridge between brands and the new generation of digital tastemakers. It’s a platform where influencers, editors, and experts curate shoppable storefronts and share affiliate links that drive real sales—not vanity impressions.
Think: an NYC foodie who knows what cookware to stock in the kitchen and shares all the best bets on her Substack with 10K subscribers. A professional dancer who knows what leggings hold up during a strenuous workout and links them to her story between rehearsals.
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For brands, it’s a powerful tool to seed product, track performance, and build authentic creator partnerships that convert. ShopMy offers robust analytics and a built-in network of credible voices across categories.
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No. They will first ask you to join as a “Commissionable Partner” and hit certain milestones in that program. AKA: ShopMy requires a number of “organic mentions” with their digital tastemakers before they let you adopt their full suite of tools (read: superpowers). This is where Cashmere Street Studios comes in.
Book your 15 min.
consultation
Book a free consultation — a chance to chat through your goals and get a feel for whether the Cashmere Street Studio approach is right for you.